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The Prizreni Plus logo on a cream background with a pale wheat pattern: an orange stone bridge with a loaf of bread under its arch, wheat, and the name Prizreni Furra in plum.

Prizreni Plus

A brand identity for a local bakery in Prizren: a logo that puts the town's Stone Bridge, a loaf of bread and wheat in one mark, with the colors, type and packaging to go with it.

Year
2024
Role
Brand identity
Stack
  • Illustrator
  • Photoshop

The brief

Prizreni Plus is a local bakery in Prizren, in Kosovo. It needed an identity that feels like the town it sits in and the food it makes: modern in its shape, with something old inside it.

The work is the whole visual identity: the logo and its versions, the colors, the type, and how they look on what a bakery hands over the counter.

The outcome

A complete identity: a logo as a badge, as a horizontal lockup and as the mark alone, a three-color palette, two typefaces, and the identity shown on aprons, bread bags, wrapping paper, cups, pins, keyrings, a business card and a hanging shop sign.

Everything starts from one mark, so the badge, the pattern on the paper and the wheat climbing the apron all read as the same bakery.

A Prizren bakery with the Stone Bridge on its sign.

Bread, a bridge and wheat in one mark

The mark is built from three things. The arch is the Stone Bridge, the best-known sight in Prizren. The loaf of bread is the space under that arch: it isn't drawn, it's what the bridge leaves open. Two sprigs of wheat tie it together at the bottom.

The result is modern and flat, a single solid shape, with a very old landmark inside it.

the bread is the gap under the arch

The logo with its three parts named: the Prizren Stone Bridge as the arch, bread as the negative space inside it, and wheat along the bottom.

One mark, three ways to wear it

The mark comes in three forms for three kinds of space. The badge sets the name on a curve between two branches, with Furra, the Albanian word for oven, underneath. It fits anything round: a cup, a pin, a sticker, a sign.

For anything wide, the bridge sits beside the name with a four-petal flower, and on solid orange or plum the mark works on its own.

round things get the badge

The badge version of the logo on cream: Prizreni Plus curved over the bridge mark, two plum branches at the sides and Furra underneath.
Two more versions: the horizontal lockup in cream and plum on orange, and the bridge mark alone in cream on plum.

Warm orange, deep plum and a swash serif

The palette is three colors: a cream for paper, an orange the color of a baked crust, and a plum dark enough to read as chocolate. Cream and plum carry the text and the quiet surfaces, and the orange is the one that stands out.

Headings and the name are set in Berkshire Swash, a serif with curling capitals that looks hand-lettered. The text is in Nexa, a plain geometric sans that stays easy to read at small sizes.

The logo in color on cream, with its orange and plum versions below.
The palette: cream #FFFFE1, orange #D9753B and plum #401323.
The type: a large Aa in Berkshire Swash for headings, and the Nexa alphabet for text.

A wheat branch up the apron and the bread bag

A single large branch of wheat climbs the apron and runs down the bread bags, in the brand's own orange and plum. The logo stays small, as a stamp on the apron and a seal on the bag, and the branch does the talking.

the logo stays small, the wheat is big

A baker tying a black apron that carries the logo and a large orange wheat branch.
Two orange bread bags on plum, a tall one for baguettes and a short one for a loaf, each with a plum wheat branch and the badge as a seal.

Paper that looks like the shop

The wrapping paper repeats the mark as a pattern, and the paper bag carries the badge with a bold sprig of wheat. The bread leaves the shop already wearing the brand.

Orange and cream wrapping paper patterned with the bridge mark around a baguette, and a brown paper bag with the badge and an orange wheat branch.

Small things people take home

The badge works as well at the size of a button as on a sign. A cup, a pin and a keyring each carry it, so the brand follows the customer out of the door and keeps showing up after the bread is gone.

one badge, from sign to keyring

An orange paper coffee cup with a cream band and the badge in the middle.
Four round pins on plum: the badge in cream and in orange, and the metal backs of two.
Two strap keyrings, one cream and one orange, with the name and a plum wheat branch down the strap.
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